CONVERSION COPYWRITING AND MESSAGING STRATEGY FOR SAAS & TECH

Get the words that grow your business

You’re losing customers because of a weak and confusing sales message. Convert more of your visitors into trial users and paying subscribers with more compelling and persuasive copy.

"If you want your copy to do the job of a skilled salesperson, you should hire Adam to write it."

Joanna Wiebe
Founder of Copyhackers

Your code is awesome.
But your copy sucks
(probably)

You could have a killer SaaS product, with great product market fit. But if you have a weak sales message then you’re leaking revenue. With bad copy…

You’re losing prospects you could have persuaded to start a trial.

You’re losing trial users you could have converted to customers.

And you’re losing customers you could have done more to retain

That’s a lot of lost MRR. There are other variables, of course. But bad copy is usually at the heart of low conversion rates, weak trial activation, and high churn. It’s time to fix that.

Wish your MRR looked more like your ARR?

Then you don’t need a “wordsmith” to write nice sounding sentences. You need copy that converts. So rather than well-worded guesswork (that’s most copy), we use customer data to discover the best sales message for your SaaS.

By better understanding your prospect (via interviews, surveys, user testing, click tracking, message validation and more), we craft copy that…

Makes a compelling case for how your product will improve their life.

Overcomes their buying objections and builds trust so they sign up.

Creates a sense of urgency so they get off the fence and act today.

Persuades them to start a trial and then become a long-term paying customer.

"Your copy increased conversion by over 42%. I was already sold on the idea of great copy, but it’s great to see some stats to back it up. Great job – those numbers speak volumes."

George Palmer

Founder and CEO of SendOwl

Hey, I’m Adam,
founder of Letalab.

When you hire a SaaS conversion expert, good things start to happen. Your message focuses on what your prospects need to hear – not what you think needs to be said. Your message becomes clearer, more relevant and more persuasive. Your message converts. 


Important metrics start moving in the right direction. Bounce rates, CAC and churn go down. While visitor-to-trial, trial-to-paid and CLTV go up. Ya know, cool stuff like that.

Proven conversion uplift

15+ years experience

Trained by the very best

Super easy to work with

So which one do you most need help with?

Website
Audit

“Tell me what’s wrong with my site, so I can fix it.”

Get an in-depth audit of your website copy. You’ll discover the holes in your sales message, and how to plug them.

  • Expert video analysis

  • Conversion-boosting report

  • Specific recommendations

  • Improve all your key sales pages

Website
Copy

“I need an expert to help us improve our conversion rates"

Turn your website into your most successful salesperson. Research-based conversion copy, that increases MRR.

  • Website & landing page copy

  • Full research, strategy & execution

  • Copy that resonates with your prospect

  • Persuade visitors to start a free trail

Onboarding
Emails

"They start trials, but too few become paying customers"

Get more trial users to become paying customers with better email onboarding and retention sequences.

  • Email strategy, planning & execution

  • Boost email open & click through rates

  • Trial-converting onboarding sequences

  • Churn busting retention emails & upsells

“Ok, this sounds good.
But how can I trust what you say?”

Good question – you shouldn’t. You should trust the words of one of the smartest and most successful conversion copywriters in the world: Joanna Wiebe, founder of CopyHackers.

“I’ve worked with Adam on SaaS conversion projects and he’s not only talented but very professional. He delivers smart, data-driven copy that’s focused on measurable results. He’s got a way with words. He gets conversion. And he knows how to find his message. If you want your copy to do the job of a skilled salesperson, you should hire Adam to write it.”

Joanna Wiebe
Founder of Copyhackers

“The best investment ever”

“I was so lucky to meet Adam. I was building my MVP and procrastinating on the sales copy. So I decided to hire an expert SaaS copywriter. I chose Adam and, honestly, it was the best investment ever.

Adam did his research and literally owned the
product like he was my co-founder. From research to strategy to the pitch-perfect sales copy, the whole experience was fantastic.

One sales landing page for an information product converted a cold Facebook audience at 9.5% (and has now generated 6-figures in sales). Of course, I have continued to hire Adam again and again over many years now.

Romain Brabant
Founder of SEOBUDDY

“There was buy-in from everyone”

“Adam was a pleasure to work with. His clear communication and obsession with data, paired with high natural intuition, made for very actionable copywriting insights for SignEasy.

Recommendations were not based on a hunch or a generalized writing improvement, but rather aligned directly with specific customer pain points and a deep understanding of the product offering.

The messaging audit became an internal 'bible' for SignEasy, and his results serve as core pillars for every function within the company.

Monica Perez
Marketing lead at SignEasy

“Intelligence and passion in every project”

“We've worked with Letalab over the last five years. Adam and his team consistently bring intelligence and passion to every project. Because of the quality of their research, planning, and execution, the work we do together is always twice as smart and doubly as effective for the client.

His team are all skilled, professional and super easy to work with. Which means my team knows every project will go smoothly.
If you’re reading this and wondering if hiring Letalab will be a smart decision, don’t overthink it – it’ll be a great decision.”

Dan Moscrop
CEO and Founder at Them Design

Words might seem free, but the wrong ones are very expensive.

So invest in high-converting words that’ll grow your MRR.

When you click the button, you’ll need to answer a few simple questions. If we’re a good fit, the next step is a free 15-minute meeting to discuss your project. 

Not got a specific project right now? Then sign up to find out why your visitors don't convert.

Why do people land on your site but leave without signing up? Leave your email to find out. You’ll get expert analysis of SaaS home pages, pricing pages, product tours, onboarding emails and much more.

Website
Audit

Get an in-depth audit of your current website copy. You’ll discover the holes in your sales message, and how to plug them.

  • Expert Video Analysis

  • Conversion-boosting report

  • Specific recommendations

  • Improve all your key sales pages

Website
Copy

Turn your website into your most successful salesperson. Research-based conversion copy, designed to increase MRR.

  • Website & landing page copy

  • Full research, strategy & execution

  • Copy that resonates with your prospect

  • Persuade visitors to start a free trail

Onboarding
Emails

Get more trial users to become paying customers with better email onboarding and retention sequences.

  • Email strategy, planning & execution

  • Boostr email open & click through rates

  • Trail-converting onboarding sequences

  • Churn busting retention emails & upsells

Request a meeting

Why don’t they convert?

Why do people land on your site but leave without signing up? And why don’t they upgrade to paid? Enter your email to find out.

You’ll get expert analysis of SaaS home pages, pricing pages, product tours, onboarding emails and much more.