"How are you going to help ME?"

That’s the question you have to answer. And quickly. Your prospects do not care about you or your business. They only care about what’s in it for them. 

So explaining how you make life better for your customers is the single most important goal of your marketing message.  

It should be the first thing a visitor reads on your home page. And it should form the foundation of everything you say. 

So, how do we make life better for you?

Great question. By helping you better communicate what you do, why you’re good at it and why people should buy from you and not your competitors.

We’re a copywriting agency based in London. We write copy that connects, persuades and closes the deal. 

 
 

Copywriting is the #1 smartest way to spend a limited marketing budget

What you say and how you say it - your message - is more important than almost anything else you do in marketing.

Yes, design is very important (hello designers). But the words you use have the greatest potential to boost actual sales.

Yet something weird happens when we write in the business world. People stop talking like people. We end up with marketing messages that are dull and lifeless, stuffed with meaningless words and devoid of humanity. 

But most importantly, the message fails to persuade – which means lost sales.

So before you revamp your website…

Before you invest in new ad spend…

Before you hire more sales people…

Take a long hard look at your message. Is it optimised to engage, persuade and sell?